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About Fuel Up

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Fuel Up is an American brand of vitamins and nutritional supplements, founded in 2015 by athletes for athletes. Their mission is to empower people to achieve peak performance and a healthier lifestyle through science-backed formulations, uncompromising manufacturing, and complete transparency. From humble beginnings, Fuel Up has grown into a global leader in premium supplements, driven by a relentless commitment to quality, innovation, and customer trust.

Production Standards

  • In-House Manufacturing: Fuel Up owns and operates its own fully automated production facility—no semi-automatic or manual machines are used, ensuring consistent quality.

  • Pharmaceutical-Grade Clean Room: Products are manufactured in an ISO 8 certified clean room, a pharmaceutical standard rarely seen in sports nutrition. This environment allows precise control of humidity, pressure, and temperature.

  • Advanced Machinery: All primary production equipment is supplied by the Italian company IMA, guaranteeing high-precision capsule and tablet production.

  • Made in Europe: Manufacturing in Europe means stricter quality standards and more convenient logistics for global markets.

Packaging Innovation

  • Premium Glass Jars: Fuel Up now uses glass packaging, which is impermeable to air and allows for a specially controlled internal atmosphere, protecting product freshness and potency.

  • Design & Functionality: In 2025, Fuel Up introduced a sophisticated black and beige label design. This not only elevates the brand’s modern look, but also uses eco-friendly materials to reduce environmental impact.

  • Protection & Shelf Life: Bronze-colored jars protect contents from sunlight. Each product is sealed with a metallized membrane via thermal induction, preserving the unique biological environment inside and extending shelf life.

Ingredient Sourcing & Product Formats

  • Direct Sourcing: Raw materials are sourced directly from manufacturers worldwide—no intermediaries—ensuring high quality and optimal pricing.

  • Capsules Over Tablets: To mask unpleasant tastes and ensure comfort, Fuel Up uses vegetarian HPMC capsules (never pork gelatin). Capsule and tablet sizes are compact for easy consumption, with packaging designed for 14- or 28-day supplies.

  • Vitamins: Water-soluble vitamins are provided as hydrochlorides or methyl compounds for superior absorption. Fat-soluble vitamins are in softgels with sunflower or olive oil (no soy/peanut); softgels are currently bovine gelatin but transitioning to vegetarian cellulose. A separate liposomal vitamin line is also available.

  • Minerals: Most minerals are in chelated forms (e.g., magnesium glycinate), citrate, or picolinate for high bioavailability. Ineffective forms (oxides, sulfates, carbonates, lactates) are excluded. Liposomal minerals are also offered.

  • Fish Oils: Only natural triglyceride (TG) fish oil concentrates are used (never ethyl esters). Capsules are bovine gelatin or cellulose, with lemon/orange flavor options and added vitamin E for stability.

Certifications & Quality Control

  • GMP (Good Manufacturing Practices): Ensures consistent, controlled production and quality from raw materials to distribution.

  • FDA Registered: Facilities are registered with the U.S. Food and Drug Administration, meeting stringent U.S. safety standards.

  • ISO Certifications: ISO 8 Cleanroom, ISO 14644-1 (air purity), ISO 9001 (quality management), ISO 14001 (environmental management), ISO 22000 (food safety).

  • HACCP: Systematic approach to food safety and hazard control.

  • Non-GMO & Halal Certified: All products are non-GMO and Halal-compliant.

Brand Values & Vision

Fuel Up’s core values are transparency, science, and trust. By controlling every stage of production, from sourcing to packaging, the brand guarantees uncompromised quality, safety, and efficacy. Their focus on innovation—like the recent design and packaging upgrades—reflects a commitment to both customer experience and sustainability.

Fuel Up is more than a supplement brand: it’s a global community for health-conscious individuals and athletes who demand the best. Their ongoing mission is to expand into new markets, develop innovative products, and set new standards for clean, science-driven sports nutrition.

Summary

Fuel Up – Pure. Powerful. Proven. With in-house European production, pharmaceutical-grade clean rooms, premium glass packaging, and a portfolio of certifications, Fuel Up stands at the forefront of quality and innovation in nutritional supplements.